Some studies suggest that long lines at the cash regiser can prompt you to spend more money, which may be why retail stores don't keep all cash registers open as much as possible and why lines are loaded with impulse-buy merchandise.
Why don't airport concessions programs capitalize on this with respect to the security lines at checkpoints? If not to go so far as to provide merchandise to the waiting passengers then to at least to get their "commitment" to a purchase on the secure side. Teaser advertising with a basic map/list of what's available on the other side and whether its to the left or to the right of the checkpoint.
No comments:
Post a Comment